From the moment you look at the legendary Jordan 4s, you can tell that there’s something unique about them. Created by the renowned Tinker Hatfield, these shoes are made of premium materials and are an essential item for both sneakerheads and collectors. In addition to their comfort and outstanding performance, they have a unique and fashionable design that captures people’s attention. 

If you want to take advantage of these perks, you should get a pair of authentic Nike Jordan 4 sneakers available in a variety of colour options and editions. From classic combinations like the “Bred” (black and red) to more experimental and limited models, they cater to a wide range of tastes and styles. These are more than just basketball shoes, they’re cultural icons with a rich history and a timeless design. 



The timeless and distinctive design of these Jordans is one of the things that contributes to their enduring popularity. You can wear them for casual occasions, parties, or even at the office, as long as you’re following the workplace dress code. The mesh top and the synthetic wing eyelets give these kicks a sleek and modern appearance. The distinctive rubber wings extend from the sides of the upper towards the heel. 

They serve as a unique and recognisable branding element but also provide structural support to the shoe. The visible high-quality cushioning element in the sole offers ease and support to the wearer. This feature provides excellent cushioning and shock absorption and adds a futuristic and sporty element to the design. The universal, fashionable, and elegant design of these sneakers is part of what contributes to their enormous popularity. 

When building an outfit with these sneakers, look for a purse that matches or complements the colour scheme of your chosen Jordans. Consider a crossbody bag or a backpack for a casual and sporty vibe. The goal is to create a harmonious colour palette that ties the entire outfit together. 



Apart from being incredibly stylish, the Air Jordan 4s are also crafted with functionality in mind. They have firm rubber soles made from premium materials that offer durability and grip on the court. The design of the tongue features plenty of padding, which contributes to a more comfortable and snug fit around the ankle area. 

This cushioning provides a feeling of softness and helps to prevent any potential discomfort or irritation that comes from the tongue rubbing against the top of your foot or ankle. The Air cushioning element is highly shock-absorbent and has fantastic cushioning power, making them an excellent choice for basketball players. 

Are Jordan 4s Rare?

General releases of Nike Jordan 4 sneakers come in larger quantities, making them more widely available to the public. These releases are typically easier to find and purchase through various retailers. On the other hand, certain colourways, collaborations, and limited editions are intentionally made in smaller quantities, contributing to their rarity. Limited releases often create more demand among sneaker enthusiasts, making them harder to obtain. 

Factors such as exclusive collaborations with designers, artists, or celebrities can also add to the rarity and desirability of specific releases. Additionally, releases that are tied to important events or milestones are also typically considered rare. So, if you’re interested in a specific release, you should stay updated on official release information from the brand, as well as explore reputable sneaker shops and resellers who carry rare and limited-edition models. 


Celebrity Endorsements

Air Jordan 4 sneakers have always been closely tied to popular culture, so the support from celebrities is another major factor that contributes to their popularity. Michael Jordan achieved great results on the court and was already well-known to the public. By wearing his Jordans while he played for the Chicago Bulls, he further contributed to the sneakers’ appeal. 


The limited releases and exclusive collaborations of many Jordan 4 models make them highly collectable. Limited production numbers, often accompanied by unique colourways or design elements, create a sense of scarcity and exclusivity that appeals to collectors. These rare editions become valuable pieces of sneaker artistry and cultural history. 

The collaborative efforts with renowned designers, artists, and celebrities further enhance the collectability of these sneakers. Collaborations infuse them with unique narratives, themes, and personal touches that resonate with fans. The allure of owning a piece of footwear born from the collaboration between Jordan Brand and influential figures adds an extra layer of desirability. 

The timelessness of their design is another aspect that contributes to their collectability. Despite their debut in 1989, they continue to capture the imagination of sneaker enthusiasts, maintaining their relevance in the ever-evolving landscape of fashion and streetwear. As a result, collectors often seek both vintage releases and modern iterations, creating a diverse collection that spans the shoe’s rich history. 


Popular Colourways

There are numerous Air Jordan 4 releases, and new colourways are still coming out. Here are some well-known colourways: 

  • Bred (Black/Cement Grey-Fire Red): This is a classic and iconic design, featuring a combination of black, cement grey, and fire red accents. It’s one of the original colourways from the Jordans’ debut in 1989; 
  • White Cement (White/Fire Red-Tech Grey-Black): This colourway is known for its clean white upper with grey cement print detailing, black accents, and hits of fire red. It’s seen multiple releases over the years; 
  • Military Blue (White/Military Blue-Neutral Grey): Originally released in 1989, the “Military Blue” design features a combination of white, military blue, and neutral grey. It’s popular for its distinctive blue accents on the midsole, eyestays, and outsole; 
  • Oreo (Black/Tech Grey): This colourway features a black and tech grey colour scheme that resembles the classic black and white Oreo cookie. It’s popular for its clean and modern aesthetic.