Uniforms play a crucial role in making your business look more professional. This is especially true if you’re in the hospitality industry and run a restaurant or other food servicing business. With so many online places for people to leave feedback on such as Google, TripAdvisor, Yelp, to name a few – you want to do whatever is in your power to get more positive reviews.
Australians are very picky about where they eat, and the service they receive is a deciding factor. That being said, uniforms play a crucial role in maintaining appearance. Besides online reviews, restaurants are judged by the staff they employ. This is even before your staff have the chance to make a good first impression through contact. The first impression is made by their appearance. If you’re still contemplating whether custom staff uniforms are a valuable investment for your restaurant, here are some of the benefits you get.
Having your employees dressed with custom server aprons, pants and shirts can go a long way in how people view your restaurant. As much as we hate to admit it, we all judge based on looks. That being said, people will judge how each and every piece of clothing looks on your employees. Moreover, employee uniforms can easily transform your restaurant from a casual place where people go for happy hour to a more serious place where client meetings and anniversaries take place.
Additionally, custom server aprons, pants and shirts can help promote your brand, and help people distinguish servers from other staff. There’s nothing I hate more than looking around the restaurant trying to find a server but not being able to because they don’t wear a uniform, or the uniform is too casual to distinguish from random by-passers.
Something else many people do unconsciously is associate businesses with their staff. Uniforms with custom logos and writings can help grab the guest’s attention and create vivid memories of their experiences there. You want to be remembered in one way or another, preferably by the quality of your food, of course, but by the amazing service as well. Hats, aprons and shirts with quotes add character to your brand.
With all of these benefits in mid, I think acknowledging that there is great value in having custom made staff outfits is a worthwhile investment. There are many quality uniforms available to you online and locally which you can add your logo or brand’s message to, thus becoming more visible to more people and attracting more customers.